Category
Awareness/Consideration

carsales Communities is a new way to segment the carsales’ audience. Using observational behavioural modelling, all carsales users can now be categorised into one of the carsales Community segments.

This segmentation enables us to better understand what each community member ‘looks’ like (demographics), and allows us to predict which users are more likely to respond to what content based on the Community they belong to.

carsales Communities brings another level of refinement to Intender targeting by combining the ability to target by VFACTS segment with the ability to target by demographics and vehicle preferences.