Reporting and Insights across a range of industries and vehicles brought to you by Datamotive Business Intelligence.


For more than 30 years, monthly new equipment sales have been collated and processed to report on trends, volume and market share across a variety of industries.

The data is cleansed and standardised, then provided back to contributors and industry bodies to enable data driven business decisions to be accurately made, measured and monitored.


With data security and integrity as a foundation, new technologies are constantly being developed to help industry bodies and manufacturers maximise and visualise the data and insights from these unique data assets.


A variety of industries across Australia and Asia benefit from this analytical and reporting solution, including:

  • Construction Equipment
  • Forestry Equipment
  • Forklifts
  • Personal Water Craft
  • Outboard Engines


This robust data enables:

  • Industry insights and trends
  • Brand/OEM market share
  • Mapping and territory performance
  • Dealer performance, pump in/out and opportunity
  • Segment, sub-class and model analysis
  • Forecasting, target-setting and KPI monitoring